Content is your AI super power

There is a lot of talk these days about semantic search this and RAG that and GEO/AIO the other thing, but all of this discussion misses the point - nothing determines the success of your AI initiatives as much as the quality of your content.

In this talk I'll discuss how AI actually ingests and uses your site's content, and what levers you can use to improve the answers it gives. I'll also outline how you can build a straightforward test harness to try out these ideas yourself. Some of the things we'll be looking at are

• Defining the queries you most want to answer
• The steps involved for tools like semantic search to ingest your content
• How to format and write your content for success
• How to test that your changes are actually working over time

Some of the tech in this will be a little advanced, but I will bring everyone through it step by step to ensure there's a solid understanding for people of any level.