Implementing better visitor analytics

For most projects analytics is an "enable it and forget about it" step in site building, but this misses a lot of the capability that Google Analytics provides to better understand your site traffic.  With a new Google Analytics module built specifically for Drupal 8's object oriented architecture, and a bit of custom code for your site, you can unlock new capabilities beyond just tracking page views:

  • Improved segmentation with Custom Dimensions
  • Tracking system performance via User Timings
  • Tracking user behaviour and engagement through Events

Slides: https://gapple.github.io/presentation-better-analytics/

Demo module: https://github.com/gapple/presentation-better-analytics/tree/master/demo/umami_ga

Speaker(s): 
Session Track: 
Tools & Techniques
Experience level: 
Intermediate