Making Data Driven UX Decisions
Just as the website owner has a goal for return on investment, a typical user also has an idea of the investment of time they would like to spend in order to receive the benefits they are hoping for on a site they visit. Often these are at odds.
Come learn about:
Channel Assessment and Re-Structure
Horizontal Content Flow Strategy
User Scenarios Based on Problem Solving
Finding Social Proof
Stop wasting money, time and resources on insignificant issues. Don’t just fix your site, make your website at true asset for your organization.
“Guerrilla research methods are faster, lower-cost methods that provide sufficient enough insights to make informed strategic decisions. Guerrilla research can be a lot more palatable to many bosses and clients who struggle with understanding the value of research. In fact, using these methods is a great way to introduce companies to the value that research can bring to projects.” ~ by Russ Unger | Todd Zaki Warfel http://uxmag.com/articles/getting-guerrilla-with-it