Speedy Delivery, Win the GTM, SERP, and CWV Game with Layout Builder and Tailwind

Achieving a perfect 100 on Core Web Vitals (CWV) is a critical goal for landing on the first page of Google’s search engine result pages (SERP). However, many sites face a hidden obstacle: the Google Tag Manager (GTM) container. GTM can introduce significant bloat, negatively impacting your CWV score and site performance, leaving your hard work buried in the SERP rankings. By leveraging a streamlined Tailwind CSS configuration alongside Layout Builder, it’s possible to maintain high CWV scores without compromising on privacy, consent, or the flexibility your marketing team needs for an enterprise site. I’ll walk you through how to achieve this balance, ensuring both technical performance and marketing agility.